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Got a question?We can help.

Building a company involves a million things. On May 20th, you can get input from our coaches on any startup challenge you're currently facing, get feedback on your pitch, or ask how Sting can help you grow faster? Sign up for a slot and we'll see you on the 20th! 

Learn from industry experts

With extensive experience and networks from building, scaling and financing startups, we can give input on different ways to move past a problem and take your startup forward. Over 19 years, we have coached 330+ startups, including companies such as Karma, Sellpy, Airmee, BlueCall, Health Integrator, Bioservo and Yubico.

Our team

***To let as many entrepreneurs as possible meet with us, please only book one meeting.***

Our coaches are entrepreneurs themselves. They also have experience from leading roles at technology companies as well as from the venture capital industry. As a Sting company, you can expect a strong commitment from our whole team. We are your most dedicated supporters.


Olof Berglund

Business Coach Healthtech

Olof has worked for 20+ years in the pharmaceutical and medtech industries, including Abbott Laboratories and Glaxo Wellcome. He has worked in various roles, including marketing and sales of medicines and medtech products, in both startups and large multinational companies. Additionally, he has built and launched a number of innovative companies from start, both nationally and internationally.

Meet Olof


Karin Ruiz

Business Coach Healthtech, Sustaintech, Deeptech and Edtech

For 20+ years, Karin has worked in international business development, marketing and sales in both startups, multinational corporations and government agencies. She has a broad industry background, which covers roles at Capio and Tetra Pak. During 5+ years, Karin was CEO of Peepoople, which gave her valuable experience in BoP markets, social entrepreneurship and expansion in developing countries.

Fully booked


Johanna Wollert Melin

Business Coach Healthtech

Johanna is the founder and board member of Trice Imaging, a global leader in cloud-based medical imaging. Today, the company has customers in 40 geographic markets. She is also an active investor. Johanna has many years’ experience in management consulting at Ernst & Young and has also been Vice President of Drama at the media company Metronome.

Meet Johanna


Krim Talia

Business Coach Healthtech and Deeptech

Krim is a serial entrepreneur and co-founder of several successful companies in multiple industries, such as Nanologica (publ. listed), Exeger, Depalma Work Wear, Zibetto Holding and Zibetto Espresso Bars Inc. in NYC. He is the founder and sole owner of 3TInvest, one of Sweden’s most active seed round Investors. He has also served as Vice President Health and Lifescience at RISE.

Fully booked


Fredrik Rosengren

Business Coach Software/Services and Fintech

Fredrik runs the Sting Accelerate progarm. He has a background as one of the founders of Contur Software, an IT product company in life sciences that operates in an international market (Europe, USA and Asia). In 2011, the company was sold to Nasdaq-listed Accelrys, which is now part of Dassault Systèmes, Europe’s second-largest IT company. Fredrik is currently active in a number of IT companies.

Fully booked

Sara Bjelkstam 1.1

Sara Bjelkstam

Business Coach Team Development

Sara has spent the majority of her career at startups and scaleups in roles such as CMO and COO, most recently at Fishbrain and Kivra. Since 2018, she has coached 50+ founding teams on team development, leadership, scaling team and building company cultures. She also helps them to work better and more efficiently together, making it possible to quickly grow and scale their businesses and organizations. 

Meet Sara


Andreas Wennberg

Head of Talent Management

Andreas helps Sting companies to expand their teams. He has operational experience in the most common roles in a startup: developer, sales, marketer/growth hacker, and CEO. Andreas is also the founder of 400contacts, an organization that helps newcomers find jobs in Sweden. He has founded and developed startups since 2014.

Meet Andreas


Jonas Lindqvist

Business Coach Games and Deeptech

Jonas has founded and developed companies within computer games, civilian drones, 3D technology, visualization and Internet of things. Within computer games, he was CEO of the games studio Fabrication Games, which was later sold to and Meqon Research. Jonas gives workshops in gamification, among other topics.

Meet Jonas


Pär Hedberg

Founder and CEO, Business Coach Deeptech

Since 1998, Pär has worked with developing new tech companies in everything from financing and production to building up businesses in other countries, primarily Russia. Pär has worked as CEO in a number of small and mid-sized tech companies and has experience in the production of electronics, logistics and as head of quality. He solves problems creatively and has a large network in most areas.

Meet Pär


Applications to Sting Accelerate are open!

Twice a year, Sting Accelerate hand-picks and provides eight exclusive companies with a 500 000 SEK investment from Propel Capital, tailored coaching, recruitment support, free office space and access to Europe’s broadest network of early-stage investors.

Speed up your growth and scale your launched product. During 4 months, you will be pushed to gain great results together with the other startups in your batch. Are you one of the eight? Then join us for the next batch.

Apply to Sting